Corporates as facilitators of local money exchange?

topic posted Mon, February 12, 2007 - 9:06 AM by  Scribe
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It's no big secret that large companies such as Tescos, Starbucks etc like to portray a "community" image in order to stem off some of the "get outta our towns!" resistance they get when infesting a new area. Reading over the Magdeburg article again (see other thread) got me thinking.

If the big chains are going for this "glocalised", friendly image, then surely it would make sense for them (from their point of view) to back local currencies? The chances that most of their transactions in one area will switch over to one particular currency are low, and probably outweighed by the extra income and extra "reputation points" garnered.

In addition, their national/global reach puts them in a peculiar position, whereby they could possibly quite easily be able to perform exchanges from one local economy to another. I haven't really thought it through, but by tying trad money prices to local economies, they would effectively be setting up exchange rates. Once that's in place, why not let people make a transfer (through the corporation, for a small fee) to someone on the other side of the country in a different economy?

The marketing side takes care of itself... "Encouraging communities, and helping communities trade with each other." Then, if they wanted to encourage take-up in particular areas (e.g. those where resistance was highest, say), then they could do some special offers for people paying with local currency. Badda bing.

I'm not saying whether this is A Good or A Bad Thing. But is it likely? If local currencies got taken up, what reasons would the big players have for *not* getting involved?
posted by:
Scribe
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  • This www.worldchanging.com/archive...045.html is really rather the other side of the coin where a corporation is providing a currency to share value. This probably shouldn't be in this thread. I suspect the association in my mind is an interest in how people outside of communities with local currencies might want to participate in the schemes. Making remittances is one area where I see alternative currencies quite useful and this model of Aryty phones is cool. Jan Chipchase works for Nokia and his observations about mobile phones from his travels are so interesting. In this presentation www.janchipchase.com/blog/ar...one.html he talks about Sente as a way of sending money through partners by buying phone time. It's a smaller version of what Aryty is doing on a commercial scale. So phones charging rather bypasses currencies, or serves as a kind of currency. Your point about global chains being positioned to make exchanges is quite important and shifts the perspective about about local currencies.
    • Thanks John, I'd seen the Sente stuff before, but not the Aryty stuff. Yes, definitely interesting to see the "other side" though. My first thought is that this depends on the structure - of the market place, of the economy, etc. This, for me, is the key phrase in the Aryty article:

      "With communications, there’s an urgent need– families back home are constantly running on empty when it comes to the phone, just topping up only what they need."

      You actually have an "economy" being built up around a function (or possibly simply a company). I guess this is kind of like stores issuing gift vouchers - maybe there's a continuum here, stretching from a) Function defining money, through to b) money/function being quite interchangeable (gift vouchers?), all the way to money being a basis for function. I'm kind of thinking out loud here - I'll probably read this back later and it'll be totally obvious :)

      Still, to bring that back to the original post... at the moment, the only purpose I can think of for corporates to encourage local currencies within a national currency would be for "community reputation". By encouraging local economies, you can encourage local businesses while still maintaining a lot of control - replacing the Bank of England, say.
      • I'm sorry for being so loopy and off-topic. LOL I'm afraid that's pretty ingrained. The Urstomtaler is one form of local currency, it's rather like the Eko. But so far as I know there's nothing like that in the USA right now. The best known American experiment with local currencies are Ithaca Hours ithacahours.org/ It's harder for Corporations to accept currencies like Ithaca Hours because they aren't easily converted to US dollars. Accepting them requires participating in a trading scheme. However with a scheme like Ithaca Hours the possible benefits of accepting them might include something more than reputation. For example a coffee house might pay performers in Ithaca Hours as a way to entice customers and also to cycle the Hours.

        I suppose the reason that I brought up Aryty and Sente was because both schemes deal with the problem of the costs of money transactions across distances. My convoluted thinking was wondering whether local currencies could be a way of encouraging people from locations, say for example Magdeburg home of the Urstromtaler, but living elsewhere to spend their money in their home regions using local currencies. I was also extending this line of thought to Diaspora communities in the USA; and that's what intrigued me about Aryty.

        You're right that Aryty is very much like a gift card. Here in the USA the rules about gift cards are evolving, partly in response to some unfair practices. Real estate companies who own shopping malls have set up gift cards which can be purchased at a central location but accepted by all of the retailers within their shopping mall properties. These financial instruments have had quite notorious contracts which have lead to legal crackdowns. The mall gift cards aren't really what we think of when thinking about local currencies, but they seem to me to have a resemblance. So in this example corporations saw the gift cards as a profit center; i.e.,increased sales + fees.

        In American law going back to the Depression in the 1930's the government has been quite quick to make sure taxes can be collected on transactions whether or not actual money changes hands. Coupons, frequent flier miles, bater networks, are all given close scrutiny. That's why I've always been surprised that Ithaca Hours have managed to steer clear of intrusions, but also why the USA will be slow to have 15 local currencies as in Germany.

        Time Dollars www.timebanks.org/ succeed here partly because the government doesn't view them as real money; that is, contracts surrounding Time Dollars are not enforcible in law.

        Local currencies are not all the same. It seems that the ideas for alternative currencies are many and evolving. I look forward to corporations thinking that they have bottom line obligations to social good, and perhaps good local reputations are a step in that direction. As it stands, corporations are focused on the bottom line of profit. While good reputations may factor into that, my hunch is that corporations will be far more interested in alternative currencies as a way of separating people from their old-fashioned cash and adding to their bottom lines of profit; the Mall cards with the heavy fees and fine print, or the fancy footwork of airlines to make Air Miles worth less than promised as examples.

        One reason that local communities might not want to encourage or allow places like Starbucks to use local currencies is places like that could damage the reputations of the local currencies.

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